The agents who get sued aren’t necessarily the ones who make more mistakes, they’re the ones who can’t prove they did their job properly. Every lawsuit I’ve seen could have benefited with better documentation habits. The difference between a dismissed case and a six-figure judgment often comes down to whether you can show a paper […]
Documentation Habits That Save You from Lawsuits Read More »
Let me start with a hard truth: if you’re available to clients at all hours, you’re not providing better service—you’re training them to have unrealistic expectations that will eventually hurt both of you. I’ve watched talented agents burn out, damage their family relationships, and ironically provide worse service because they couldn’t say no to a
Setting Boundaries with Clients Who Expect 24/7 Availability Read More »
After years of teaching negotiation strategies to real estate agents, I’ve noticed a common problem: agents think they need to be aggressive to get results. The truth is, the best negotiators I know are actually the most collaborative. They understand that real estate deals work best when everyone walks away feeling they got something they
5 Negotiation Tactics That Close More Deals (Without Being Pushy) Read More »
The American housing market is experiencing a profound shift that many real estate professionals have yet to fully recognize. Multi-generational living—where three or more generations share a single home—has emerged as one of the fastest-growing housing segments in the United States. According to Pew Research Center data, nearly 20% of Americans now live in multi-generational
Multi-Generational Housing: The Fastest Growing Segment You’re Ignoring Read More »
In today’s competitive real estate market, the difference between a quick sale at full price and a property languishing for months often comes down to buyer psychology. While traditional staging remains important, savvy agents are leveraging deeper psychological principles to create emotional connections between buyers and properties. These subtle triggers can significantly impact perceived value
Beyond Staging: Psychological Triggers That Sell Homes Faster Read More »
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